Inside the platform · live now
SWP OS is the operating system for a modern sales floor. Reps call from a dialler built into the platform — or plug in RingCentral, Aircall or their own SIP — and every conversation is captured with live, two-sided AI transcription (rep and customer, labelled separately). On that same stream, an AI co-pilot coaches the rep in real time, a compliance engine flags issues as they happen, and the call is scored, dispositioned, and written back to the CRM — automatically. Managers and owners watch it all unfold from a live activity view; SWP staff oversee every organisation from one console. One platform, first ring to closed deal.
A peek inside the live product — customer data blurred for privacy.
Introduce yourself and the company, then ask permission to continue — you haven't disclosed recording yet.
Two-sided AI transcription, coaching, compliance and CRM write-back work the same on whichever carrier your reps use — switch with one click.
+ pick a contact from the CRM and call without typing a number.
Capability 01
The native SWP Dialer — call straight from the platform with local-presence caller ID, power dialer and voicemail drop. Every call is recorded, transcribed, and wired into AI coaching and compliance, with nothing to bolt on. Already on RingCentral, Aircall or another provider? Bring your own dialer and integrate it — SWP works either way.
Native browser dialler with local-presence caller ID and full call controls — no separate softphone, or bring your own.
Every call is logged automatically; recordings and transcripts link straight from the call log.
Live PCM audio streams over WebSocket to feed transcription and compliance in real time.
Capability 02
A regex rule library (ReDoS-safe) maps regulations into machine-detectable checks.
Disclosure, Consent, and Data Handling — each with severity tiers Low to Critical.
Prohibited language, missed disclosures, and consent failures flagged live over WebSocket.
Every call gets a compliance score, fully logged and auditable for QA.
This is not a generic language-model wrapper. It's domain-specific compliance automation — mapping UK energy and financial-services regulation into rules the AI executes live, on every call.
Violations are flagged, logged, and escalated automatically. Critical rules include falsely claiming to work for a customer's current supplier, impersonating a renewal team, and invoking regulator names to pressure a sale.
Capabilities 03 – 05
AssemblyAI streaming feeds a RAG coaching layer: context-triggered suggestions during the call, then 8-dimension skill scoring and AI recommendations afterward.
Daily goals across Calls, Connects, Qualified, and Booked — with org-level and user-level overrides, a bookings toggle per org, and call-limit enforcement.
Three-tier roles — Rep, Admin, Super Admin — with permission-key RBAC, route guards, full org isolation, and invite-based tokenised onboarding.
Under the Hood
The technical moat is latency: fast enough for mid-call coaching, not a post-call report.
Integrations
The SWP Dialer is built in — or connect RingCentral today (Aircall & SIP next). Either way you get the same live two-sided AI transcription, coaching and compliance, and managers can connect integrations on behalf of their whole team.
Built in · Recommended
The native dialler, built into SWP OS — local-presence caller ID, power dialer and voicemail drop, with calling, transcription, compliance and coaching in one owned stack. No third-party dependency. Fully live today.
Bring your own
RingCentral is live now with full two-sided transcription captured in-browser; Aircall and other SIP providers are next. Connect via OAuth in one click — owners and managers can even set it up on behalf of their reps — and SWP's intelligence layer runs on top of the telephony you already have.