Our Story

Built by Operators Who've
Run the Floor

Sales Workforce Platform was born from first-hand frustration. Our founders spent years running outbound sales operations — and watched fragmented systems and manual QA hold good teams back. SWP OS is the platform they wished they'd had.

"The phone is the highest-leverage revenue channel in the business — and the least instrumented. We're changing that, one live call at a time."

Our mission

Founders

The People Behind the Platform

Harry Hogarth, Founder & CEO

Harry Hogarth

Founder & CEO

  • ›Scaled an owned outbound energy brokerage to £1m ARR
  • ›Led complex commercial negotiations with major enterprise suppliers, securing strategic partnerships and driving significant revenue growth
  • ›Built QA frameworks aligned to regulatory standards; launched UK, Europe & Asia teams

"I've seen first-hand how fragmented systems and manual processes hold businesses back. SWP bridges the gap between the demand for quality and outsourced efficiency."

Edward Carter, Co-Founder & COO

Edward Carter

Co-Founder & COO

  • ›Ex-'Big-4' auditor with FP&A expertise
  • ›Oversight of cross-border compliance and data protection
  • ›Specialist in ESG and regulatory remediation; strong financial governance background

"AI is here to stay, but it should complement human interaction. My focus is using AI to increase efficiency and effectiveness without removing the human touch entirely."

What We Stand For

The Principles That Guide What We Build

01

Compliance as a Feature

For enterprise adoption, compliance can't be an afterthought. We treat it as core infrastructure — automated, real-time, and auditable.

02

AI Complements Humans

SWP does not speak to customers. It supports human reps in real time — making them more confident, more compliant, and more effective.

03

Data Is Responsibility

Handling call recordings and customer data is a privilege. We hold ourselves to high standards of security, privacy, and GDPR-aligned data handling.

04

Global Ambition, Newcastle Roots

We're building category-defining sales infrastructure from the North East of England — with the ambition to set the global standard for sales performance optimisation.

Get in Touch

Book a Live Demo

See SWP OS listen, score, and coach on a real call. We'll get back to you within one business day to set it up — no obligation.

Email

harry@salesworkforceplatform.com

Based in

Newcastle upon Tyne, England

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